Are you the owner of the business?
Do your website and social media pages look ancient and obsolete? You've been online for years but haven't updated your content? Give your digital presence a makeover - no better time than now.
One of the first places people go to check out a business is its website. If you aren’t getting the positive feedback you’d hoped for in terms of conversions, perhaps it's time to overhaul your existing site or get a new one built. If you've got time or budget constraints, you can start by making some simple changes to your current website. But whatever you do, don't forget to make the site mobile-responsive.
When you’re revamping your digital presence, highlight everything - your logo, colour palate and email signature. Successful marketing starts with a professional, appealing brand. Make sure you have a logo designed, if you don’t already have one. Your logo is the face of your brand. It must be clear and distinct. Use it across all your online business platforms - Facebook, LinkedIn, Twitter, your website and even your email signature.
Weave video content into your digital strategy. Audit your website and look for opportunities to get your message across through video rather than text. An ‘about us’ video can capture more attention than wordy paragraphs, and video testimonials are better than written ones. Think creatively about ways to use video to enhance your digital presence and then push them out via your social networks. This will give you fresh content to keep your social channels lively.
Make the word heard
Things would have dramatically changed since you first started your business - evolution and growth, you've taken on new clients and your approach has shifted. It's now time to work out what tone and writing style best reflect your business. Before you start writing, plan what sections you’re going to have on your site and what goes where. In all you do, write with SEO in mind because it strengthens your website’s ranking in search engines.