What you need to know about Quality Score

Quality score is a key factor in the Google AdWords Rank equation - it’s how Google determines the quality of your ad. The higher the ad rank, the higher the position on the results page, which is what we all want right?

We know the Google algorithm is ever changing, but essentially where your ad shows and how much you pay per click is determined by two things - your bid and your quality score. Google AdWords calculates your ad rank using your bid amount multiplied by your quality score.

Your quality score is made up of a number of factors, including the relevance of your ad to the term searched and the landing page experience. If the landing page is slow, not optimised or not relevant, this will affect your quality score.

So, if your Google AdWords campaign is set up well, you can pay less per click than your competitors for a better search results position because quality score has a huge impact on position and cost efficiency. The business that bids the most doesn’t necessarily win the highest ad position.

Here’s some things you can do to bring your quality score up:

  • Refine and optimise keywords
  • Ensure your website is optimised and fast to load
  • Make sure your ad text is relevant to the landing page content
  • Change out ad text/headlines and test effectiveness

For expert help with your search engine marketing, give the team at Yellow a call on 0800 803 803.