What to consider when using Google Display Ads

Google Display Ads are an effective way to reach more customers. Why? Because you can personalise ads based on interests, demographics and preferences. The Google Display Network reaches 90% of internet users worldwide, and you create ads through targeting, keywords and remarketing.

What are Google Display Ads?

They are part of Google’s suite of business tools, meant to help businesses reach more customers online. Google Display Ads appear on the web, where your target customers hang out. They ‘follow’ them around the internet - if they’ve visited your website or shown interest in your products or services, they see ads that promote your business. They are most effective with a call to action, such as ‘buy now’, or ‘find out more’. Display ads appear on the Google Display Network - YouTube, Google, websites and Gmail. You can also target browsers who have been to your website before, so they see your business come up.

Write and choose imagery carefully

A Google Display Ad could appear anywhere your audience is. With over two million websites and over 650,000 apps, you've got huge scope for visibility. With this in mind, ensure the words you choose for your ads are well written so they make an impact. Display ads include a headline, two lines of text and a URL. Other ads allow images or rich media and you can make use of Google’s customised layouts, interactive elements and animations for more attractive advertising.

Yellow can help

Yellow Business can get you all set up with Google Display Ads. We'll create personalised online ads targeted at your potential customers. When your customers browse the web, your ads will appear across a range of relevant websites on the Google Display Network. Our experts will help you achieve your goals and keep you updated on the monthly performance of your ads.