Want to win with your website? Of course you do! Here are a few Dos and Donts for creating a buzzing site.
- Put thought into your design - keep it clean, simple and easy on the eye. If you’re not a natural when it comes to these things, get a Graphic Designer to help with every detail, from logo design to colour scheme, images and layout.
- Choose a domain name that reflects your brand and what you do. Ideally, pick one that has the name of your company.
- Make sure the navigation of your website is easy and that it takes users on a natural journey. Speak to a Web Designer about what works best.
- Clearly communicate in words what your business offers, make sure that it is displayed prominently on your homepage.
- Make sure all content is well-written, either by you, your in-house marketing person or a copywriter. Writing for the web requires a different approach from writing a newsletter, and factors like SEO need to be considered.
- Include a call to action - Add buttons such as ‘enquire now’, ‘phone us today’, ‘get in touch for a free quote’, or ‘email us’.
- Include social media account icons with functioning links to your social pages. If you don’t have social pages then don’t add these. However, they're great for building a community and showcasing your services or products on platforms other than your website.
- If you have recent testimonials from your clients, add them to your website. Make sure they're happy for you to publish them first though.
- Ensure visitors to your site can easily find and contact you. That might be a physical address, a PO Box address, your best contact phone number and an email address.
- Don’t overcomplicate your design. You may have cool, creative ideas about images, colour scheme, text, video, but sometimes it’s best to strip everything back to basics and go with the what's easiest on the eye.
- Don’t keep adding more information to your website as you think of it. Start off by planning your content and write each section of your site to reflect that.
- Don’t forget your goals - is the goal of your website to make sales online? If so, you'll want it to be an e-commerce site. Is your goal to give away free tips and information to potential clients hoping they'll pick up the phone and engage you for work? Then make sure your site is designed with that goal in mind.
- Try not to do everything yourself; building and maintaining a website can be time-consuming. It will save you time and money to get experts to develop your site.