Want to win with your website? Of course you do! Here are a few dos and don'ts for creating a buzzing site.
- Put thought into your design - keep it clean, simple and easy on the eye. A Graphic Designer can help with every detail, from logo design to colour scheme, images and layout.
- Choose a domain name that reflects your brand and what you do. Ideally, pick one that has your company name.
- Make sure the navigation of your website is easy and that it takes users on a natural journey. Speak to a Web Designer about what works best.
- Clearly communicate in words what your business offers, make sure that it is displayed prominently on your homepage.
- Make sure all content is well-written. Writing for the web requires a different approach from writing a newsletter, and factors like SEO and User Experience need to be considered.
- Include a call to action - Add buttons such as ‘enquire now’, ‘call today’, ‘get in touch for a free quote’, or ‘email us’.
- Include social media account icons with functioning links to your social pages. They're great for building a community and showcasing your services or products on other platforms.
- If you have recent testimonials from your clients, add them to your website. But make sure they're happy for you to publish them first.
- Make it easy for visitors to easily find and contact you. Include a physical address, a PO Box, your phone number and an email address.
- Don’t overcomplicate your design. You may have ideas about images, colour scheme, layout - but sometimes it’s best to strip everything back and go with what's simplest.
- Don’t keep adding more information to your website as you go. Start off by planning your content and write each section to reflect it.
- Don’t forget your goals. And make sure your site is designed with them in mind.
- Don't do everything yourself; building and maintaining a website can be time-consuming. It will save you time and money to have experts develop your site.
At Yellow, we build customised, cost-effective websites for small businesses across New Zealand. Get in touch with one of our experts today to know more.