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The power of video for business

Video is a powerful medium that lets you share your business message in a compelling way. It gives your brand a voice and a personality, and paves the way for a sound marketing strategy.

But what does that mean really? Here’s five key stats that show you why video is vital for business; the numbers don’t lie.

46% of users take some sort of action after viewing a video. That’s nearly half the people you reach out to. Video can influence your customers to make a purchase, make contact, get a quote, or even just share it with someone they think might find it relevant. A clear call to action to go with an engaging video can guide your audience towards the desired result.



60 seconds of video amounts to 1.8 million words. Video has the ability to express so much more than words on a page. In a matter of seconds, you can introduce what you do, what your values are, demonstrate product features and more. And you’re interacting with multiple customers all at once.




80% of users recall a video ad viewed in the past 30 days. Videos can really resonate with people, and if they view something they identify with, it won’t easily be forgotten. Your customers are far more likely to be engaged by storytelling than by a report of facts, and because of the visual element, they process it faster. Video helps them recall your business better.



92% of mobile video consumers share videos with others. Mobile use is on the rise, and you’re well aware. Watching a video on a mobile device is effortless, and when people find one they like, they instinctively share it. Before you know it, your video has travelled far and wide, reaching more potential customers than you expected. 



YouTube reaches more than 62% of all Kiwis. Yes, New Zealanders love video and YouTube is the online destination of choice, dominated by the 18-to-34-year-olds. Reach them through beautifully designed, targeted video content and get your brand the exposure it deserves. 


Yellow creates customised videos for small businesses across the country. We take care of everything from start to finish, right from guiding you through the brief, organising the shoot to curating your message and editing it all into an awesome package. Get your business video here .


Sources: Hyperfine Media, Think with Google