The importance of defining your target audience

When you’re starting up your own business, you need your potential customers to know about it. Your business needs to be easy to find online and it needs to be in the places that people (who want your services) are looking.

In this blog, we talk about the importance of knowing who your potential customers or ‘target audience’ is, and how to go about finding this out.

The first thing to do before you start online marketing, is to work out who you’re targeting as customers. This will save you time and money in the long run, because when you know who to target your marketing and advertising at, you can put your business in the places they’re most likely to be looking. Effectively reaching your customers is an important step in getting your business off the ground and earning a profit.

When you’re narrowing down who your target audience is, you'll probably think about obvious things such as age, location, budget, and job - and that’s a great start, but there are other factors to consider. Aspects such as behaviour, interests, hobbies, goals and mindsets, may not be as obvious but are equally important.

Once you have a clear picture of who will be searching for your business, you can then be more confident in choosing where to establish your online presence.