The best techniques for lead generation

Whether you’re starting a new business or you’ve been around for a few years, generating leads for sales can be tricky if you're unsure what works best. It can be a huge challenge to break into the market when you’re a newcomer, when your brand is unfamiliar. That’s why it’s important to get your business effectively online, in front of people.


The internet has become such a vital part of our everyday lives and search generally starts with Google. By having a website, you've got a credible online presence; it's an information hub where potential customers can find out what you offer. Your homepage or landing page will be the difference between missing out on a sale or closing that deal. It needs to be engaging and concise, providing what visitors need to make an informed decision. If you sell goods or products, consider an e-commerce website where people can use a shopping cart or contact you for more information. With an effective website, you’ll be on your way to converting visitors into paying customers.

Facebook ads

If you’re on a budget but want to get the biggest bang for your buck, then Facebook ads are the way to go. You can generate leads quickly by targeting your advertisement at the right demographic. Make sure you create an engaging ad design and keep the message simple with a focus on the consumer. Get a good understanding of who your target audience is so you can aim your lead generation ad campaigns at the right people.

Google AdWords

Creating your first Google AdWords campaign may seem daunting, but it’s worth getting it going. Done right, you’ll reach thousands of potential customers searching for what you have to offer. You just need to figure out which keywords people use to be driven towards your business. A simple way to do this is to think about what kinds of phrases people may type into Google to look for your products. Then, set your budgets. Start off with a small amount and see what works i.e. how many click-throughs or conversions you get from your AdWords campaigns.

At Yellow, we design bespoke campaign strategies for small businesses across the country. Get in touch for more information and be on your way to winning clicks and generating a profitable business.