Firstly, blogging is not just for fashion writers, foodies and sports commentators! A good blogging strategy is the fuel that powers the digital marketing engine for any business. Good blog content helps drive traffic to your website, establish yourself as an industry leader and creates SEO love which drives long-term results.
And it’s a vital ingredient to ensure you rank high on search results pages. Every time you write a blog post, it’s one more page on your website that Google can find, which means it’s one more opportunity for you to show up in Google results and drive traffic to your website through organic search.
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To get the most from your blogging strategy, follow these 5 tips.
Content that is educational and inspirational provides your customers with something of value and is the foundation of a relationship based on trust and appreciation. So think about who your audience is and what kind of questions that they will be asking online (that you can help solve). From there, weave in how your product or service can help them.
Create a storyboard of the things that you actually talk to your clients about. Again, you’ll find it’s less about you and more about what your product or service can help them do. Once you have a list, you can start planning a blog schedule. The release frequency of new blog posts differs from industry to industry and business to business. Try blogging once a week to start off. After a few weeks, try bumping it up to two posts per week. Check in regularly to see if your engagement/enquiry rate improves from more frequent blogging.
Stay on topic, if your content is repetitive or long-winded, you’ll lose your audience’s attention. Start by noting down the main points you want your article to cover and then flesh it out.
Improve your strike-rate by writing articles (or get help from an expert to do this) that answer the questions your audience is asking search engines. But you’re not a mind reader, so how can you know what they’re searching for? There are plenty of tools out there such as Google Trends that can help you sense-check demand for your content.
Take 15 minutes every day to read relevant industry blog and news content. Create a “Blog Ideas” folder in your bookmarks bar and when you come across an article that inspires you, that you think would inspire your audience, save it for future reference.
And there you have it! Some excellent tips to get you started on a solid blogging strategy for your business. If at any point you feel like you need some expert advice or help with blog production, contact one of our friendly Yellow expert team members.