When you’re starting out in your new business, you may get caught up in doing everything yourself, to reduce expenses. When your to-do list seems long and overwhelming, it’s a good idea to take a look at your priorities and cut back on anything that won’t add value. You’ll also free up time to focus on activity that will actually enhance your business and make a difference.
In this blog, we'll talk about focusing on things that will add value to your business and crossing off things that won’t.
A key aspect of getting your business off the ground is establishing an online presence. There are lots of options to choose from to get your business online - a website, an online profile, or social media accounts.
if you're thinking that you don’t have time to manage your online presence, think of the cost that comes with. If your customers can’t find you online, they're likely to find your competitors instead (or at the very least, question the credibility of your business).
Whatever town you’re in, with the internet, your audience could be the whole world. Having a website or an online directory listing is a start, but you need to be aware of the opportunities out there and which ones your business should use.
So, with all the options, where do you start? What options do you focus on and what do you cross off your list? It’s important to realise that you don’t need to splash your business across every marketing channel. You need to do a little research to figure out who your potential customers are (your target audience) and where they're looking - channel your efforts there. If you know your audience and their preferences, you’ll have a better idea of where you should be focusing your online presence.
What are other businesses like yours doing? Google search your competitor's business name and check out their online presence, it will show you what customers see when they're looking for similar products or services. Check out each search result and make a list of what’s working for them and what you think isn’t. There’s no point investing your time in areas that other companies have proven not to be effective.
Make your business launch as simple as possible by only focusing on the things that matter.