Are you the owner of the business?
When you’re starting out in your new business, you could get caught in trying to do everything yourself in the effort to reduce expenses. When your to-do list seems long and overwhelming, it’s a good idea to take a look at your priorities and cut back on anything that won’t add value. You’ll also free up time to focus on activity that will actually enhance your business and make a difference.
In this blog, we'll talk about focusing on things that will add value to your business and crossing off things that won’t.
A key aspect of getting your business off the ground is establishing an online presence. There are lots of options to choose from to get your business online - having a website, an online profile with a business directory, or having social media accounts.
You might think that you don’t have the time to manage your online presence, but there is a cost in not having your business listed (in one form or another). If your customers can’t find you online, they are likely to find your competitors instead (or at the very least, question the credibility of your business).
Whatever town you’re in, with the internet, your audience could be the whole world. Having a website or online directory listing is a start, but you need to be aware of the opportunities out there and which ones your business should use.
So, with all the options, where do you start? And which options do you focus on and which do you cross off your list? It’s important to realise that you don’t need to splash your business over every possible marketing channel. You need to do a little research to figure out who your potential customers are (your target audience) and where they're looking - focus your efforts there.
We have designed a simple template to help you establish your target audience. If you know your audience and their preferences, you’ll have a better idea of where you should be focusing your online presence.
What are other businesses like yours doing? Do a Google search of your competitors' business name and check out their online presence, it will show you what customers see when they're looking for products or services. Check out each of the search results and make a list of what’s working for them and what you think isn’t. There’s no point investing your time in areas that other companies have shown not to be effective.
Make your business launch as simple as possible by only focusing on the things that matter.
Getting your business online doesn’t have to be overwhelming and our guide is here to help you with this. Download “Get your business online – and open the door for more customers.”