If you’re planning on talking on camera, you have more to think about than just a well-crafted script. You're presenting yourself, your business and your message in a credible and professional manner.
Here are some things to remember when you’re filming:
Dress well - Wear clothes that reflect your role in the business. Avoid over or underdressing and bright colours. Wear clothes that reflect your role in the business, what you'd wear on a regular workday.
Present well - Give yourself a mini makeover before you get in front of the camera. Also consider getting a make-up artist, you'll find it to be worth your time.
Communicate well - Make your audience feel like you're talking to them and not at them. You’re passionate about your business and the message you want to get out, so be sure to let people know.
Body language - Use positive and welcoming body language. Find the right posture, use your hands and smile often. Talk to the camera and remember to breathe.
Eye contact - By looking directly at the camera, you're building trust and rapport, you also come across as friendly and reliable.
Use a teleprompter - This will help you stay on script and speak with the right timing, without the pressure to remember your lines.
Be personable & approachable - Remember that what you say can help make a difference in people’s lives. So let your passion do the talking.
Prepare, practice, repeat - Go over your script several times until you know you're ready. Speak aloud, clearly, and get a feel for natural delivery rhythms.