Leveraging a collective business model

Collaboration is key for small business owners who want to grow their network and skillset. They can draw on collective brainpower or resources without having to scale up and employ staff too quickly. 

Here are some benefits of a collective-style business model.

Sustainability: By working with people as and when you need them, you not only save money on ongoing expenses such as staffing and wages, but you can scale up or down, as required. You can also pull in contractors or outsource some of your work. Collaborating might mean that you don’t have your own office, but you can work remotely or from a shared workspace (which is great for networking).

Less structure: Wave goodbye to rigid structures and hierarchy. The collective business model is usually built around a flat or horizontal structure, where workers pool together and combine their talents to deliver the goods efficiently and effectively. People tend to have more autonomy and feel more valued in their roles.

Pooling talent: In most cases, people working together will have similar interests and experiences, or complement each other. For example, if you're a graphic designer, you might work collectively with a copywriter, or a social media expert. Together you combine your skills to deliver the goods.

Pooling resources: If you’re a one-man band, a contractor or a startup, you know how expensive things can get in business. By working collectively, you get to gather resources. This can include a printer, an office space, legal services, a Facebook group or a networking event. Think about the possibilities and the reach you could have.