How to promote your business on the Google Display Network

Many small business owners are just beginning to realise the power of advertising through the Display Network (GDN). This highly strategic product from Google is a must-have in your toolkit!

What is the Google Display Network?

Google’s business offering helps you reach customers online through a range of ads in different style formats. Basically, the ads appear online, where your target customers are. So, if they’re watching a YouTube video, visiting a website of interest or using their Gmail, they will be shown ads relevant to their interests and demographics.

But can I reach customers in other ways?

For sure you can, but a benefit of advertising on the Google Display Network is that your ads show up at the right place at the right time - often early on, before customers make their purchasing decisions. For example, if you run a panel beating business and want to target automotive blog readers near your location, the ad can appear on a blog site they frequently visit. They'll see your ad, that you’re nearby and ultimately click to contact you. With GDN, you can launch a remarketing campaign and target audiences who have already visited your site.

What types of ads are they?

There are no limits around the ad formats you can use - from text, video, image, motion graphics and animation, the visual appeal opportunities are endless.

Why use it for my business?

You'll be glad to hear that GDN ads span 90% of the internet, meaning you can reach scores of people. Using it properly can skyrocket your visibility online! You’ll be able to promote your products and services and reach your ideal audience through specific targeting.

What is a tailored campaign?

Creating an ad or a series of ads that speak specifically to your target audience and appear in front of them. But before you get to this stage, you’ll need to clearly define who those people are - their demographics, interests, and the type of content they consume. Speak to a digital expert about your marketing goals and they'll help create tailored campaigns.