Are you the owner of the business?
How often do you update and use social media for your business? Social media is great for a lot of things (including bragging about a recent holiday to Bali, your cute cat videos and gorgeous selfies), but getting social isn’t just a bit of fun for outside of the office.
Think about it. Your customers are on social media - Facebook, Instagram, Twitter, so why not use these channels to engage with them? Most business owners know that they have to use social to better engage with customers externally and employees internally. But many have no idea how to use these tools in their work.
In this blog, we’ll talk about how you can use social media to promote your business and engage with customers.
Start by evaluating the pros and cons of each social media channel before you commit to a social media plan. Think about where your audience hangs out online - is it primarily Facebook? Then set up a page. Do you offer a product that is highly visual? Get customers to follow you on Instagram. Think about how your social posts will work with organic and paid search. Ensure that they don’t overlap, or you’ll be doubling-up your budget.
Social media activity is important even for the busiest of business owners. If your time is limited, choose one channel and do it well.
Facebook is great for building your brand and developing a loyal following. Write engaging posts (brand) and create educational content (loyalty) that connect to your blog.
Use awesome profile and cover images. You don’t have to spend a lot of money on them either, you can use your company logo as a profile photo. Your cover image will vary from business to business. It could be a photo of your staff and team members, your products/services or even a nice looking image of your office space.
Experiment with how often you post. Some experts say you should post once a day; others say 10 a day isn’t enough! Again, this will differ from business to business. Start with one post a day for a week. The next, try two and so on. Over time you’ll be able to see which tactic is working best for your company.
Get more exposure and customers for your business through Facebook advertising. Facebook is an amazing tool for targeting people in all sorts of categories and interests so your ads will be highly targeted. If you're in the travel industry, you can target users who are planning an overseas trip. Or if you're in the jewellery business, you can target messages to those who have recently got engaged or are planning their wedding. Additionally, set aside some budget for paid advertising that drives Likes, Boosted Posts and NewsFeed ads.
Instagram is an excellent social media channel to participate in if your product or service is visual. Create great content that your audience wants to share. Post when your followers will see your content, after all, if no one sees it, no one will like it. Instagram doesn’t allow links in photo descriptions, so that’s where a well-crafted bio comes into play. With bios, less is more. Write your bio like you’d write a Tweet: short, useful, and packed with intention.
While Twitter may not be as popular in New Zealand as it is in other parts of the world, it can still be great for spreading the word and attracting new people to your business. If even a small percentage of potential customers are on Twitter, shouldn’t you be too?
Google+ isn’t huge in New Zealand either, but don’t let this stop you from partaking. Google+ posts show up in Google search results, providing you with an opportunity to boost your search engine ranking while you draw in new customers. Your ‘About’ page is the place to give an informative overview of your business and it’s also the page that’s most prominently indexed by Google’s search engine. Choose a professional profile image - either your logo or if you're the face of your business, use a quality headshot. Google+ is connected to other online services like Google search and YouTube. If you choose to comment or post there, your profile image will show up, so make it a good one!
Social media is a very important part of a strong digital marketing strategy. To truly make the most of your efforts (and marketing budget), download our new guide - A busy business owner’s guide to digital marketing today.
Would you like to talk to an expert about how you can best use digital marketing to make the most of your business? Contact one of our friendly Yellow expert team members today!