Online advertising, an SEO focus, social posts and videos - there are many things that can aid in conversion. More than 80% of the time, website conversions take place during a visitor’s first arrival to a site. With this in mind, you’ll want to draw them in immediately.
The key to an effective website or landing page is to make sure it looks good, it's well-written and that it conveys your unique value proposition. Tell visitors what you offer and why they should do business with you. Use words, video and imagery that represent your brand, as they navigate your website. Use remarketing techniques to ensure visitors (particularly those who have not made a purchase or enquiry) see your ads frequently when they browse the web.
Keep it short and sweet
If you’re building a landing page for a product launch, create a registration form that keeps the user-experience straightforward. A short form, with just the essentials (name, email, address and phone number) can get more leads and conversions than a complex list with15 entry fields.
If you’re generating leads through Facebook, set up instant replies to keep the conversation going until you can personally write people back. Add a ‘chat now’ or a ‘contact us now’ button to your website or landing page. Invite customers to rate your business and write testimonials on your social pages and website. This gets your brand heaps of credibility.
Offer a solution
Trying to promote your product by asking visitors to sign up for a free e-book is great, but unless they understand the benefits, they may not bother. Include a pain point in your text - such as ‘Does your car cause you more problems than your ex-boyfriend?’ Then provide a solution - ‘Book in for your free auto check today’, and end with the benefits - ‘It will feel like you’ve got yourself a brand new car!'
The call to action
Get people to take the action you want them to. A strong call to action is key to conversions and provides information on the benefits people receive.