Developing a responsive website

What is a responsive website?

A responsive website is one that allows content to be viewed on different sized screens. It ensures that design and performance stay consistent across all devices. In the past, websites were mainly designed for viewing on desktop computers. These days, more than two-thirds of the NZ online population use smartphones to access online content each week and over 25% use their mobile tablet devices (The Nielsen New Zealand Connected Consumers Report 2016).

Do you need two versions of your site?

In some cases, yes, but if your site is a basic one, just make sure it’s optimised for mobile. If you’ve already got a website that hasn't been built to be responsive, you'll need to find a designer to help you update it.

Why do you need a responsive website?

It gives your visitors the best and most professional experience ever. You want your site to be user-friendly on all devices and not be a pain point for visitors. If they have to move their device around to fix orientation or expand text to fit their screens or if images show up erratically, they could be driven away from your website very quickly. The aim is to keep them there, generate leads and convert them into customers.

What do the stats say?

70% of Kiwis own a smartphone (Newzoo's Global Mobile Market Report, April 2017). When it comes to internet use, 91% of users are active online and 74% percent of internet users use their mobile phone to access the web.

These figures from the Auckland University of Technology and World Internet Project (released 2016) tell us why having a responsive website is crucial.

Who can help?

Actually, we can! Yellow offers customised website design solutions with the provision to add features and functionality to your site as your business grows. To find out more, talk to us about WebSpace.