90 percent of the information transmitted to the brain is visual. That means you’ll want to be thinking visually, beyond words on a page. Think photography, infographics, motion graphics, video campaigns.
Unless you have experience in design, you might spend hours trying to work out how to represent your brand through graphics. Platforms like Canva allow you to nurture the graphic designer in you. The result may not be as unique or engaging as a professional designer's work, but it's a great way to start out on logo design, posters and marketing collateral - especially when you're new to business and your budget does not allow for too much support.
Infographics and presentations
If you want to create engaging visuals for your clients, try Visme - you can quickly translate your concepts into infographics, presentations or reports. Infographics are a helpful tool marketers use to tell a story or to display facts and figures. Plus it's way more shareable - three times more than other social media content.
You may have the capability and creativity to take photographs for marketing your brand, but this can be time-consuming. Lighting, models, locations, clothing and other factors must come together to get the professional, polished image you’re after. Save time by accessing libraries of already-taken photographs from Pixabay, OneStock or Shutterstock. Remember, internet users are 40 times more likely to share visual content on social media than that with none (Buffer). So get to building your image library!
Say goodbye Arial and Times New Roman, and hello to your own bespoke font. Creating your own font set is a great way to build a unique look for your brand. You can develop this through Type Genius or Coolors, and a Google search will provide plenty of other options, both free and paid.
Once you’ve taken a photo, you might need to give it a bit of love before it gets published anywhere. You can use Picmonkey to edit images from your smartphone or camera. You’ll be able to crop, adjust brightness/contrast and apply borders, stickers and filters, among other fun things. Photoshop, Gimp and Snapseed are also helpful platforms for photo editing - there's plenty of free resources online to guide you through editing your photos.