Looking to create pleasant online experiences for your customers? Great. There's a few ways to do that - from quality content to a well-configured sales funnel and your outstanding customer service.
Create a journey
While you may be focused on running other important aspects of your business, never overlook the customer journey. Deliver great experiences across all platforms - your website, YouTube channel, your Facebook business page and Instagram wall. Make them visually appealing and take your viewers on a journey. Quality, creative content can make all the difference.
There’s a reason why storytelling is one of the most popular forms of communication. It can move audiences to laughter or tears, captivate, inspire and excite them, and teach them something they never knew. Content that does well usually has an emotive element to it. Incorporate your brand personality into your content and carefully plan your approach to provide professionally crafted experiences.
When it comes to your online presence, originality is essential. Think beyond the obvious - can you add a motion graphic to your website instead of relying purely on text? Can you start a weekly podcast instead of your regular e-newsletter? Can your business stories be told through video and YouTube? Get information across in a way that your customers can relate to and remember.
Be a thought-leader
If you’re running your own business, you might like to branch out beyond your day-to-day role to develop thought-leadership pieces and offer more value. Position yourself as a trusted source, share your thoughts through articles and blogs, opinion pieces (your comments for other websites) and produce white papers or videos (Facebook Live and YouTube work well).
Good customer service is its own form of advertising. Improve your response time to website visitors via chatbots or a Twitter account. Get your staff to take shifts and reply real-time to customer requests, complaints and queries.
Make sure your website is up to speed
First impressions are everything. A slow-loading website can turn customers away before they even get in. If you’re running an online shop, remember, most visitors like to complete their shopping quickly. Amazon says, on average, they lose about one percent of all sales for every 100 milliseconds of delay. So move fast and make sure that your site is up to speed!