As a Google AdWords customer, you’ll want to know you’re getting the most out of your campaign with Yellow. To do this, it’s important to understand key performance metrics like click-through rate (CTR) and whether (or not) they matter to the success of your campaign. In this article, we talk about the importance of CTR and how this metric impacts the performance of your overall campaign.
CTR is a key performance metric of your Google AdWords campaign. It’s a ratio calculated by the number of people who see your ad in their search results that then click on it. It is a measure of how likely it is that your ads will be clicked on when they are returned on a keyword search. This is regardless of your ad’s position, extensions or other ad formats that affect visibility.
Getting your CTR right will positively impact your quality score meaning that you’ll effectively pay less for your ads than your competitors. Likewise, if you have a poor CTR it’s a really good idea to rethink your keywords or ad creative. When you have a high CTR, it means that your ads and your keywords are relevant to searchers.
Also, when Google are assigning Quality Scores, CTR plays a major part in this process. Your Quality Score is an easy way to gauge the strength of your account and how effective it is. And, if you have a high Quality Score, you pay less per click than competitors bidding for the same position.
Another advantage of having a high CTR is increased traffic, and so the opportunity for more conversions, ultimately what you are aiming for.
Make sure you’re maximising your CTR today by ensuring your keywords and ad creative are on point, search focused and getting people clicking through!