5 steps to developing a successful video marketing campaign

Keen to make video work for your business marketing? Then follow these 5 steps and you’ll be on your way to a successful video campaign.

1. Set your budget

Video campaigns can be high end, medium or low budget. They range from a large-scale project fit for TV to a series of video testimonials from clients or first-person accounts of business operations. Think about how much money can be channelled towards video for the periods ahead. And work with what you’ve got to develop content that meets your budget constraints.

2. Know your goals

Be clear on what you want to achieve through your video campaign. Is it to increase awareness about your product or service? Recruit new staff? Then find the best way to communicate.

3. Choose your platforms

When considering your budget and the style of video to create, think also about where it will be published. Ask yourself these questions - Is it intended for an eDM? Is it going to be housed on your website as an introductory or behind the scenes feature? Will it form a series of testimonial-style videos for your YouTube channel? Will it be made solely for a Facebook promotion or are you setting out to develop a Snapchat video? Next, you’ll want to produce the content with the platforms in mind.

4. Go into production

Unless you’re a natural or you've got the nous and experience, it's best to engage a creative agency or video production team at this point. They'll be able to help with developing the idea, script-writing, storyboarding, filming and advertising. Yellow provides end-to-end video production services for businesses like yours. We'll shoot, edit, and advertise your video, with help from our local video partner, 90 Seconds. The videos can be shot at your place of work or some other suitable location. You get a 60-second and a 15-second video, compatible with the platforms you plan to show them on. Get in touch with us to know more. 

5. Measure results

You’ll want to ensure your video content is optimised for distribution on the channels you select and that it’s going to get results. If you’ve put money into advertising your video (Google Adwords, Facebook advertising, YouTube, etc), you need to measure its performance. And monitor your data - how many people converted from viewing the video, how many times it was watched to the end, drop-off points, click-through rates and so on.