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Harness the power of video to improve your digital footprint and tell your story.

5 reasons why motion graphics are important

Motion graphics are used to tell stories and share ideas creatively. These moving images and graphics can be designed through a range of techniques - animation, data visualisation, special effects and 3D technology. When combined with audio, they are highly effective in drawing in the viewer and can be a cool, fun asset to add to your marketing strategy.

Useful storytelling tool

In this age of storytelling, getting your message, ideas and insights across persuasively is key. What better way to do that than through motion graphics?

Data visualisation

You have the numbers, the research and the story, but you don’t know how to get it across in a palatable way. Infographics and motion graphics help to present data effectively without boring audiences with what could otherwise be mundane.

Let creativity flow

If you’re a naturally creative person or business, use motion graphics to communicate your brand story. Motion graphics provide beautiful, compelling, emotive and visually-pleasing tools to get your message across. The elements to consider for a true game-changer, include an informative, emotive script, the seamless combination of visuals (storyboarding will help you get this into shape) and the use of animation tools.

Sights and sounds

By telling your stories through a variety of visuals and audio, you can create a major impact on your target. Think music, voiceovers and sound effects combined with your well-designed visuals. Aim to create a viewing experience that appeals to all, one that ultimately gets them to start sharing online.

Tradition meets the future

Motion graphics are generally created using digital tools and techniques, but traditional art techniques can also be used. You can outsource the task to someone with design experience and then bring it to life on your social media channels, your website and YouTube.