For the SEO beginner, the term ‘backlink’ won’t mean much at all! In fact, you may come up with a bevy of ideas for what it could mean, some funny and others confusing! Follow our quick guide to using backlinks.
What are backlinks?
A backlink is an important technique in Search Engine Optimisation (SEO). Essentially, they are links from another website to a page on your website. If your website has more backlinks (other sites linking to yours), it’s a good thing. It means that your webpage will organically rank higher in search engines. It also increases referral traffic - people that visit one site and then read or see something that points them to your site (for more information or to make a purchase).
1. Ask your networks to link to your site
Take a look at your clients, contractors, networks or any blogs/sites you contribute to and ask them to include a backlink to your website. Make sure the links are relevant to their site though. If they have an article talking about the latest pair of shoes they bought, and you're a shoe maker then you've got the right context.
2. Contribute articles/content to other sites
In your content, include a link to your website - whether it be to direct readers/viewers or to provide more information on the writer (link to your ‘about us’ page).
3. Comment on posts and other content
If you see content online that is relevant to your business or visible to your target audience, have something to say about it. When you comment on a post, blog, article or video, in many cases you should be able to include the link to your business website or another piece of content relevant to that post.
4. Write awesome content
This goes without saying, but it’s so much more important when you want your content to be used for backlinks. If you write informative, helpful articles, post them to your website or blog because the aim is to have them shared by the reader on their social channels.