Google AdWords/Let Google deliver you more business
Our award-winning Analysts get you up and running quickly with advertising shown only to people actively looking for your product or service online. You set the objective, we set up tracking to measure against your goals. Whether it’s driving calls or increasing purchases on your site. Plus, you’ll only pay if someone clicks on your ad.
1. Can’t I contact Google directly for my advertising? Why Yellow?
Google can provide very basic assistance when setting up your AdWords account and they do not offer ongoing management services. They generally advise you to contact a Premier Partner (Yellow included) to assist with this process. You can view Yellow’s profile in the Google Partners Portal here.
2. What is Call Tracking? Is there a separate cost?
Call Tracking is an effective way to measure the number of calls we generate for your business. A unique phone number will be displayed on your website only when a visitor arrives via our Google AdWords ads. This unique number will be diverted to your business number. Every month, we’ll report on the number of calls your Google AdWords ads have generated for your business.
We provide the Call Tracking service for free, along with your Google AdWords campaign.
3. Am I locked into a Google AdWords contract?
Our minimum sign up period starts at 1 month. However, you need to provide us with 1 calendar month’s notice, should you wish to terminate your contract.
4. Does Yellow charge me anything for Google AdWords?
Yellow’s initial setup of the campaign, tracking and the ongoing management/optimisation are covered within your package, so there is no additional charge. View our rate card here to see how much of your package is management fee and how much we pay Google for ads.
We also provide you with a report every month, showing how much Yellow has spent with Google on your behalf and what results that spend has generated.
5. How do I stay on the top of search results all the time?
Having enough budget to compete is just one factor, however, there is no way to guarantee the top position all the time and Google requires its partners not to guarantee this. You can read more about Google’s requirements in their disclosure notice here.
In some cases, the cost to be at the top may prevent your ad from showing in all searches because you run out of budget. If you would like to know more about how Google ranks your ads in search, just talk to one of our experts.
6. What is the cost of one AdWords click?
The cost of one click varies by keyword and is tied to both, the competition for a particular keyword and the relevance of your ads and website to that keyword. At Yellow, we’re experts at getting you the highest number of clicks and ROI for a given budget. We use a combination of human analysis and Google’s machine learning to calculate the best bids for searches in real time.
7. I can’t find my ad on Google?
Google has created a tool that allows you to see your ad without influencing your campaign’s performance. It is called the Ad Preview Tool and can be found here: Ad Preview Tool
The tool allows you to choose where you are searching from and what you are searching for and will show the ads that would show up at that time.
8. Can I still use Google AdWords if I don’t have a website?
Yes. Yellow has a very simple solution for this very problem. We have exclusive rights to promote your Yellow Online listing using Google AdWords, but only if you do not have a website. This is a highly cost-effective and easy way to get online and buy leads for your business.
9. How do I find out what keywords are being used for my Google AdWords campaign?
A comprehensive list of top performing keywords is included in the performance report sent to you each month.
Is Google Adwords right for you?
Is Google Adwords the right option for your business? Fill in your details and get a free consultation with our experienced staff and find out today.