Meet our leadership team, the people who are transforming Yellow into a market-led digital company and who are passionate about keeping in step with the digital trends consumers love.
Chief Executive Officer
As Chief Executive, Darren is charged with leading the transformation of this iconic New Zealand business with a digital first focus. Alongside his leadership team he is building a high performance culture where our people are part of an incredible journey to make a real difference to New Zealand businesses.
Darren brings to the role over 20 years of international digital marketing experience for global brands in the creative agency and entertainment sectors. He has a reputation for developing high performing teams, and for using his strategic leadership skills to drive brand and product strategy to deliver sustainable business growth.
Chief Experience Officer
Tracey leads customer experience at Yellow through a combination of brilliance and boss-lady charisma. She ensures Yellow has a market-leading people and culture strategy, whilst also maintaining laser focus on continuous improvement of our customer experience, from first point of contact right through to seamless service delivery.
Tracey and her team are committed to developing great leaders, driving employee engagement, and aligning people policies to help Yellow deliver outstanding results for our customers.
Tracey joined Yellow in 2018, and has a wealth of generalist HR experience gained internationally and within NZ in her previous roles in the media, digital and consultancy sectors. She is passionate about Yellow and its people, diversity and business transformation and encourages everyone to continually learn and grow to achieve their full potential.
Chief Transformation Officer
Bruce heads up Yellow's transformation strategy and a rambunctious and multi-talented team incorporating Marketing, Sales, Customer & Product solutions and Technology.
With a continued focus on helping businesses navigate the digital marketing space. Bruce has a strong belief in the opportunity that Yellow has to help connect people with their local businesses, community and each other.
He joined Yellow at the beginning of 2018 and with 27 years in marketing, sales and business management, Bruce has developed an impressive reputation for reshaping the marketing and engagement functions of companies in both the corporate and not-for-profit sectors. Previously GM Marketing and Engagement for World Vision New Zealand, Bruce has also held senior leadership roles with Canteen NZ, Film Construction Group, and The Parenting Place.